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商品編號： 9-699-044 出版日期： 1998/11/18 作者姓名： Thomke, Stefan;Nimgade, Ashok 商品類別： Operations management 商品規格： 21p 再版日期： 2001/11/01 地域： Germany 產業： Automotive industry 個案年度： 1997 - 1997
商品敘述：
Describes how the German automotive firm BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies fully in the very competitive automotive industry, BMW is faced with the challenge of changing its processes and organization, gradually building new development capabilities. This tension between the old and the new is played out in BMW''s design area, which has historically been responsible for much of BMW''s strategic product positioning. Focuses on: 1) managing automotive development, with an emphasis on exterior styling; 2) new computer-aided technologies and their potential impact on development performance; and 3) the organizational and process changes required to gradually build a firm''s development capability.
涵蓋領域：
Business process reengineering;Change management;Operations strategy;Product development;Organizational change;Product positioning;Technology and analytics
相關資料：
, (9-602-802), 16p, by Stefan Thomke;, (9-603-117), 28p, by Stefan Thomke
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